Property Marketing Systems
You Need a Plan. I Have One Specifically For You.
All Realtors® Do Not Offer the Same Services
Respective of your property and your goals, we will put together a customized Comprehensive Marketing Plan specifically for you. Here is a general idea of what our plan includes. To find out more and for a detailed marketing plan specific to you, please request a no obligation listing consultation.
Property Marketing Plan
Campaign Goals
The primary objective of the marketing campaign is to find the right buyer for your property. The criteria for meeting this objective include the following:
Selling your home at or above market value
Achieving the sale within your preferred timing
I start with a pre-marketing prep and strategy collaboration with you, followed with an asset accumulation to utilize throughout the implementation of your customized plan.
Audience
The target audience for your home are prospective buyers actively searching for homes within your home's price range, location, lifestyle or any combination of these variables. We will use information such as photos, video and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message's positioning is the main theme in the marketing of your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home's condition and features compared to other similar homes for sale, connecting those features to the current trends in buyer preferences and crafting the property lifestyle narrative so that it connects to the distinctive value your home offers.
Example: Rare, newly constructed executive pool home located in gated community in the top school district...
Calls to Action
"Calls to Action" are created for different levels of buyer interest, to connect with the viewer based on where they are in their home buying journey. The following calls to action will be used throughout the marketing mix for your home's campaign.
~Schedule a Tour: Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call to action is "See This Home".
~Ask a Question: Viewers can fill out a form, message, text or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour of the home.
~Learn More: Viewers can scan codes or click links to get more information about your home. This indicates a buyer with potential interest. Variations of this call to action include "See More Photos", "Watch More" and "Get Address & Details".
Marketing
Our full service marketing systems may include (depending on price point and options desired and/or necessary) the following creative to use in our marketing campaign for your home:
Distribution
We Bring Your Home Directly to the Buyer
Online marketing is critical to the success of selling your home, and luckily we have mastered that!
Testimonials
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Jodie helped us every step of the way and was very detail-oriented. She is very diligent in her research and I really felt taken care of. I would highly recommend using Jodie Southern as your agent!
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- Ann Matthews
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We couldn't have asked for a better real estate agent to sell our home! Jodie was absolutely wonderful from start to finish. She was incredibly responsive, detail-oriented, knowledgeable, and always on top of every aspect of the process. She kept us informed every step of the way, was always available to answer our questions, and made the entire experience feel seamless and stress-free.
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- Michael and Marguerite Coccaro
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Jodie was an exceptional realtor. She went above and beyond in her duties to help me through the process.
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- Glenda Morgan
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Jodie Southern is the best real estate agent I have ever worked with. We had been working unsuccessfully with a "friend" agent who was vry slow to respond and not stepping up to the level of service we required. I ended up calling Jodie directly regarding one of her equestrian properties. I was so impressed with her level of communication and responsiveness that I asked her to represent us in our search. She helped us find a great home in an excellent location. Jodie even met contractors at the house to facilitate getting prices for remodeling projects we wanted to do. Who does that?? Jodie does. Do yourself a favor and work with Jodie. You'll be glad you did.
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- Christina Murray
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Jodie Southern has represented me and my company over the years through several new construction developments. As a builder and developer with a high volume of units to sell I could really count on her. She is very hands-on throughout the process, making the build better for the buyers and me. Jodie has a background in residential construction which has been very beneficial over the years for us. This gives her a different perspective than most agents that encompasses the entire project including marketing, selling, finish coordinating, contracts, financing and closing. That’s good for everyone involved. I highly recommend working with Jodie whether you are a builder, developer or client wanting to buy, sell or build a house. She has an excellent work ethic, pays attention to the details, cares about her clients.
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- Greg Phillips
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I have used many realtors before and after Jodie Southern but none have had the skills and personality of Jodie. Jodie is a very hard working and dedicated Realtor that is responsive, easy to communicate with, detail oriented, and has a great personality. I was being transferred by my employer for the second time in my career, so I know what to expect and anticipate. I chose a Relocation Specialist Realtor after interviewing from an approved list provided me by my employer. The realtor I chose did not seem to help me find a home that fit our requirements or budget. We were shown many properties but just didn’t find a property that met all our needs. We were never given any alternate ideas of locations that might better fit our requirements.During this same time I was searching for a home my parents could also relocate to, on my own, without the help of a realtor. The needs for my parents were very different from what I thought I needed. Jodie Southern was the listing agent for the new home community that my parents fell in love with. Jodie was so good to work with my elderly parents at every detail of construction and selfishly helped them decide what they needed and didn’t need. The process was seamless for my parents.My wife and I decided since we could not find anything with our realtor we would purchase the lot next to my parents and build as well. Once this decision was made our buyers relocation Realtor basically dropped out of the process, although getting her half the commission on our purchase.Jodie was very professional and took control of the situation and provided excellent help and guidance throughout the entire process of construction, all the way to us taking possession. I was in the Electrical Distribution field and had many requests that were outside the builders comfort zone. Jodie found a way to make the Builder comfortable and get me what I wanted as well.I would highly recommend Jodie Southern for anyone needing the services of a Realtor. I am confident she will give her undivided attention throughout the process in finding the perfect home.
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- Dennis Wilson
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We have used Berkshire Hathaway twice and been very happy with their professionalism!
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- Vivian Curran
Copyright © MFRMLS.com All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated Last updated on September 20, 2026 10:47 PM UTC The listing information on this page last changed on Last updated on September 20, 2026 10:47 PM UTCd. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of MFR MLS.
All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Updated on September 20, 2026 10:47 PM UTC
